Utilizing a longitudinal study design, the PMA2020 Maternal and Newborn Health (PMA-MNH) study was conducted in Southern Nations Nationalities and Peoples
Region (SNNPR) of Ethiopia with the following objectives:
1. Monitor the use of proven, effective and cost-effective interventions and the practice of healthy behaviors aimed at reducing maternal and neonatal mortality in Ethiopia, using the Bill & Melinda Gates Foundation’s and the Ethiopian Federal Ministry of Health’s (FMoH) priority MNH indicators;
2. Assess the validity of maternal recall of pregnancy, delivery, and neonatal care information over a six-month period;
3. Evaluate the quality of maternal, newborn child health (MNCH) data and validate the information in the Family Folders, which are used by the FMoH as a routine data collection tool for documenting family-centered Health Extension Program (HEP) service activities; and,
4. Evaluate the feasibility of conducting follow-up interviews on maternal, newborn health care over mobile phones instead of face-to-face.